Hi there, soulful service providers!
Do you ever feel like you want to be booking more clients, or drawing in more students and participants —and your mind says it should just happen because word spreads organically?
Word-of-mouth is a wonderful thing. Showing up consistently to make your offering, doing the best job you can and connecting with people, is a huge part of building a reputation and establishing a growing community that appreciate your work and make it sustainable for you.
In a crowded marketplace, and in the burgeoning sector of health and wellness, word-of-mouth is often just not enough. Having a website is crucial, as I am sure you don’t need me to tell you! But given the great response to my previous article on mistakes people make when writing their bio or “about” page, this article will be a short and sweet script that you can repurpose and personalize for your most effective bio.
As I shared before, your website is a really effective way to communicate with way more people than you can in person, and your bio page is a powerful way to create your most authentic impression so as to resonate with people who will appreciate your work. Check out the previous article if you want to see my no-no’s, because without further ado, I am going to jump right into this script regarding what TO do!
- NOTE: Please feel free to use it as a template for finding your expression. Please DON’T just copy it word-for-word!
FIRST: Greet people and introduce yourself.
Keep it real and personal, and be direct about what you offer and who you love to work with. Think about speaking directly to their needs and interests, rather than launching straight into telling them more about you.
Example: Hi, I am Julian, and I am so excited to be part of your yoga journey. I specialize in working with people who are interested in the benefits of exploring a mind-body practice that improves every aspect of life. If you’re wanting to feel greater emotional balance, more of a sense of ease in your body, a deepening clarity of mind, and an empowering connection to your true purpose —I would love to invite you to my public classes or my one-on-one sessions, where we can work more in depth on your personal goals.
SECOND: Share some of your own story in a relatable, relevant, and authentic way.
Keep it short and sweet, real and inspiring. Be honest! You might also try going back and forth between addressing their fears or concerns and sharing your journey. Humor can be a great tool as well…
Example: Perhaps like you, when I started yoga, my body hurt. I was stiff and sore and never really had an exercise routine to speak of. I felt like I was too young to feel this way. I wanted more energy, and to feel better when I got out of bed in the morning. So, listen —my classes do not require that you already be flexible, strong and focused, they’re not for perfectly shaped, young athletes who are part Buddha, part Cirque du Soleil acrobats! They’re for regular people who want to grow, heal and get closer to their best selves. Yoga was hard for me when I started, but even that first time, the deep relaxation I felt afterward and the sense of pride at having done something so good for myself was tremendous. The benefits only kept increasing: stress relief, feeling more at home in my body, and developing my mental ability to focus on what I wanted in my life.
THIRD: Have a specific “call-to-action” that gives your visitor a step they can take to continue establishing their relationship with you and what you have to offer.
This could be encouraging them to join your email list, directing them to your class schedule, inviting them to take a first-time-free public class and come introduce themselves, offering them an opportunity to email you with any questions, or to take a half-price first private class. You get the idea.
Example: I want to invite you to take the all-important first step that begins a most valuable and meaningful path. Join my email list in the upper right of this page, and I will send you an invitation to ask me any questions ahead of coming to your first free class with me, you’ll also automatically receive updates periodically with free meditation videos, health tips and information about my classes, workshops and retreats.
Looking forward to meeting in person and seeing you on the mat!
I hope this has been useful, and has you inspired to write a great and effective bio for your website. Please let me know any thoughts, comments or questions you may have below!
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