I started this website to support new teachers in attaining the dream of making a sustainable living teaching yoga.
Most teacher training courses don’t address the career, business, or financial aspects of teaching yoga, and many new teachers find themselves confused, frustrated and disappointed when they start seeking to apply their training in the real world.
Because getting jobs teaching at yoga studios is difficult, especially in the time slots that do well serving students who work regular business hours, I recommend a two part strategy to all newer or struggling teachers:
- Stay with the longer-term goals of building up public class attendance at two or three studios over time —which can then establish a foundation from which to create and share your own workshops and retreats.
- In the meantime, pursue the more attainable goal of cultivating a private client base.
Many newer teachers have the same predictable fears and misconceptions about teaching private yoga, like:
- Don’t I have to be an expert teacher with an almost physical therapy level of deep knowledge about anatomy and injuries, and an enlightened master’s command of yoga philosophy to teach privately?
No, you don’t. All you have to do is identify what type of private yoga class you want to teach, and what types of students would find that class enjoyable and beneficial. You don’t have to be a Phd. expert to share what you find meaningful with others, and you don’t have to pretend to be anything you’re not!
- But isn’t it hard to find private students?
Not as hard as getting (and filling) a prime-time class at a local yoga studio! Here’s the thing to remember: 1 private yoga student a week will usually earn you more than 1 yoga class with 10 or less students in it. Establishing a private yoga clientele, made up of students who can afford to pay, and enjoy your work is the quickest and most sustainable way to begin supporting yourself as a teacher. It requires less students, they pay more than at a studio, and better still, you keep more of the money coming in for yourself.
- But I don’t know where to start!
That’s why I created this Private Yoga Business Starter Kit. It will guide you step-by-step through the process of dreaming up your private yoga business, starting from:
- Identifying what type(s) of private yoga class you want to teach
- Identifying which types of people would be interested
- Brainstorming ways to reach those types of potential private students
- Thinking about the logistical details, like how long, how much, where to do it etc.
In addition, I want to share something I know very well from my own long-term experience teaching yoga:
Any significant step forward in a career that is so personally meaningful is not only deeply rewarding and gratifying, it also requires that we face the fears, insecurities, and unconscious scripts that limit, restrict, and sabotage us from growing into this next level of success, freedom, empowerment and joy.
So the Private Yoga Business Starter Kit includes suggestions, exercises and meditations right form the start that will support you in doing some of the inner work that will allow you to take action.
I also have found that tuning-up your interpersonal tools is a key aspect of creating a sustainable one-on-one business that requires good boundaries, diplomatic communication, being comfortable talking about money, cancelation policies etc..
We cover this skill set in a section that actually gives you sample conversations and scripts to navigate these tricky waters effectively.
So, what are you waiting for? If you’re ready, this 28 page, information-packed, highly practical and comprehensive guide is only $19.99!