Hi Yogis! This will be a brief overview, based on some conversations I have been having with newer teachers. Expect some more in-depth material here on these topics soon! Teaching yoga presents a beautiful blend of opportunities in terms of meaningful, creative, independent, service-oriented work over the length of a well-crafted career. The tricky part is that […]
Q&A: The 7-Point Yoga Retreat Business Blueprint
Many yogis have asked me the following question: “Julian, how do I plan a retreat for the first time, market the event, find participants, and figure out how to not lose money?” Here is my shorthand, 7-point answer: 1) You are ready after one year of teaching public classes, as long as you have at least […]
3 Great Ways To Find New Music for Yoga or Dance!
Hi Friends! The single most frequent question I get from yoga teachers about music is this:“But where do you find all this great music?!” I am a big fan of real DJ’s, and of a kind of old-school romance of what is called “digging” for music in the basements of old record shops, through milk crates […]
The Long Game of Yoga Success, Part 1: Get Over Yourself & Build Your List!
As yoga teachers, the #1 obstacle to success is often taking the business aspect of our work seriously. Valuing it. Getting over apologizing for it, or feeling that it is “unspiritual” or offensive… I know I have struggled with this apparent mismatch between providing a service that is meaningful and sincere, and engaging in sales and marketing […]
The Old School “Must-Have” For Successful Private Yogis…
Working for yourself is a wonderful thing…. right?! You love what you do, and you’re your own boss. The line between your work and who you really are as a person is pretty thin, and when you find yourself at that dinner party, introduced to a new friend who is fascinated by the fact that you […]
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